Russian Business: Not a matter of who gets hurt more!

With the ongoing political rift between Russia, the US and European leaders; the direct impact for Russian billionaires and their respective businesses can only compound in the very near future. The market conditions have started to shave off several millions or billions of market valuations from the past month alone.

Russia's economy was already weak going into the crisis, a 1.3% expansion from last year would over-ride and writte-off including the forecast for a 2% growth for this year. The ruble has lost 9% versus the USD making imported products too expensive for an average Russian employee.

Vladimir Potanin (metals business), is worth around $14 billion, worries about additional sanctions while precious metals prices have dropped from post-FOMC statements. Although, most of the companies he owns and claimed that they are using "multiple currencies" to diversify risk. And not only does Putin considering to look at Asia, these Russian businesses may likewise also consider diversifying and looking at the same direction.

The foreign exchange market's diversified networks of banks in Asia may also be considered (done right) and an alternative route for them. Private companies with diverse orientation on the financial markets may best serve these purpose for some of those Russian businesses that does not have any serious or real current ties politically. This is an awkward position for most, where they have been put into a tighter spot with the call of President Putin to pay-up their respective taxes that can only help the Russian government and try to ease the impact of these sanctions in the very near future.

These tensions would be continuing and sad that other main street businesses and investors would be directly affected with uncertainty to top it all. A majority of these financially well-off businesses has to make their move sooner than later. Exploring a variety of financial engineering would be to their advantage even for the average Russian businessman, who simply has to take care of business for the family, which comes first. Everyone in main street looses in these kind of conditions.